Archive for the ‘Celebrities’ Category
Celebrity scandals discovered through the latest gossip on celebrities and backed up with pictures of the celebs on front page tabloids, produce jaw dropping OMG I can’t believe that happened reactions in supermarket lanes across the world. If you knew the life of the people standing behind you in that supermarket lane – you just might start following them instead of the celebrity scandal filled tabloids.
The latest gossip on celebrity scandals with the sometimes manipulated pictures of celebs are just mirrors of society. Celebrity scandals are created with the latest gossip and mixed with pictures of the celebs and topped with scandalous topics that fill the courts, bedrooms and hospital rehab centers around the world. Teen pregnancies hardly make the news. Real people have sex, do drugs, party, fight with their best friend, have an affair, fight for custody, divorce, get arrested in a bar fight, and enter rehab. Celebrity scandals exist in your neighborhood – but without the celebrities.
We look at Hollywood celebrities and pictures of celebs involved in the latest celebrity scandal, we hear the latest gossip surrounding the celebrities lives, and wonder why are these beautiful rich people succumbing to the problems of the real world. Maybe they’re people too. Real rich people. Rich people who should be role models – and who should have a clue that the world is watching them. But celebrities also suffer from being needy for attention, low self-esteem, obsessiveness, compulsiveness – and the effects of their environment. Just as a child raised around drugs is more likely to do drugs – a celebrity raised in Hollywood is more likely to “do as Hollywood does” – and that’s party. There’s no doubt that partying leads to loose inhibitions, addictions and celebrity scandals. And celebrity parties are great for finding the latest gossip and snapping some unsuspecting shots of pictures of celebs participating in questionable actions.
Celebrity scandals promote the celebrities. Celebrities don’t choose their problems – but they can turn their problems into a healthy and beneficial promotional tool. A drug scandal can turn around into an anti-drug campaign. An anorexic celebrity will sell more books on “how to heal thyself” than the teenage girl down the street. And that celebrity book might just save that anorexic teenager. The celebrity jailbird picking up trash because of a judge’s order can now become an environmental evangelist.
Not all celebrity scandals can be turned into a healthy promotional tool – but pictures of celebs plastered over celebrity websites, tabloids and entertainment channels keeps the celebrity in full view of the public’s eye – so the celebrity can’t be forgotten. Can anyone truly forget Brittney Spears while she’s in the news – even if they really want to?
Celebrity scandals powered by the latest gossip and unforgettable pictures of celebs are just pictures of reality television videotaping the inside lives of everyone in the local supermarket express lane. But celebrity scandals are safe. (And more fun. ) We can talk bad about celebrities and nobody’s feelings will be hurt. We can pity the celebrities because we know how they feel. We can love them or hate them, but chances are we’ll never meet them. A celebrity scandal without our involvement and only our opinion makes celebrity scandals easy on the soul.
The field of the consumer behavior is the study of the individuals, groups/organization and the processes. Although, numerous factors affect the buying decision process but the use of right Celebrity has the great influence on the consumers.
Marketers pay millions to celebrities hoping that they will bring magic to their brands they endorse and make them more appealing and successful. The effectiveness of using a celebrity to endorse a firm’s product can generally be improved by matching the image of the celebrity with the personality of the product and the actual or desired concept of the target market. There is a high correlation between the appearance, knowledge, liking, credibility, and advertising believability and purchase intentions.
The theory behind the use of celebrity is that featuring stars in advertising has special cultural significance, born from the unique way they have constructed an image through various forms of media. In associating the celebrities with the product, these special meanings are passed on the products or brands. In a competitive market, a famous face can give a brand an added appeal and helps it to stand out. Celebrities have particular configurations of meanings that cannot found elsewhere.
Sports celebrities are often popular, picks to endorsers of everything from apparel to vehicles. For example Nike used basketball star Michael Jordan as spoke person since 1985 and the Air Jordan line was still selling. In December of 2000, Venus Williams signed the most lucrative endorsement deal ever for a female athlete when she agreed to a three-year deal with the Reebok international reportedly worth $40 million.
Another popular industry from which to draw celebrity endorsers is the music industry. One of the famous singer Britney Spears was singing her way through Pepsi commercials in 2005. Adnan Sami performed the same process in Asian market for the Pepsi Ad. Along the same lines, companies often use actors, actresses and supermodels to endorse their products.
However, in addition to the exorbitant costs, there are risks and danger associated with the use of celebrities in advertising. The best laid plan can still backfire. Pepsi signed up Madonna for several million dollars in order to feature her in Pepsi campaign. Then controversy over the religious imagery in Madonna’s “Prayer” video led to the threat of a consumer boycott and Pepsi lost $10 million. Cybill shepherd’s Ad for the beef industry flopped when she publicly admitted she rarely ate red meat. These examples are only a few of the problems with celebrity endorsement. Unfortunately, there are hidden dangers when using celebrities. A Celebrity’s consumer appeal may fade if the celebrity disappears from the media spot light before the end of his or her contract.
If so many dangers abound, why use celebrities? Many advertisers feel that celebrities make an advertisement more effective. The use of celebrity has demonstrated to lead to higher recall of an advertisement. For example in early 2001, Revlon ceased using celebrity models and hired relative unknowns for their Ad campaigns, thinking women wanted models to whom they could relate more easily. In November 2001, they reversed this decision and started hiring celebrities such as Julianne Moore and Halle Berry, after losing 10. 6 percent of the cosmetics market share over the previous year.
The above examples reflect the importance of the celebrities in the product association and their effects. Marketers must be comprehended before the selection of the celebrities. For example, a make-up company may target both young and old women, and the aspirational celebrity chosen for younger women may be non-aspirational for the older women.
Consumers who have used brand associations to construct their self-identities may be more brands loyal and less likely to switch to competitors’ brands in response to price cuts, special displays, bundling tactics and coupons.
To assess the effectiveness of a celebrity endorsement, all three elements must be taken into consideration celebrity image, brand image and consumer aspirations.
The celebrities can be used to reduce the conflict between the nations or a country. Adnan Sami live in India and Annie in Pakistan; both were appeared together in the Pepsi commercial. Pepsi introduced this Ad in both of the markets of Pakistan and India. Such type of Ads shows the good relation between the countries or nations.
Right use of Celebrity plays a vital role for the success of the brand along its advertising over the target market. Selection of Celebrity requires a detailed study to predict its affects on the target market. Companies must have to conduct the complete research process before the selection of the Celebrity for their desired association with the product, especially in Fast Moving Consumer Goods (FMCG) celebrities’ selection which becomes more critical.
[Article by Abdullah Nazir and Zafar-uz-Zaman]
Red carpet, book signings, glam parties & movie premieres have magic in the air, but also Celebrity-Style Perfumes! Perfume choices reflect qualities of the celebrity clients who want them!
The battle is not only on the red carpets of the Kodak Theatre any more. More and more celebrities are vying with each other to reign the fragrance market. Celebrity Style Perfumes have a high level of credibility. Skin irritation can be a problem with low quality perfumes. New-Celebrity-Perfumes are clinically tested and therefore, safe for the skin.
Celebrity Style Perfumes are high on demand these days. That is why celebrities are in a mad frenzy to capture the fragrance market. Heartthrobs like, Beyonce, Britney Spears, Usher and Jennifer Lopez all trod the same path and celebrities around the world just follow them. Billionaire Donald Trump is about to launch his range of perfumes very soon. The collection will be named after his own name that is “Donald Trump: The Fragrance”. Reality-show star Paris Hilton’s namesake Can Can has made a lasting statement in the fragrance market. The teenaged tennis sensation Maria Sharapova has also launched her range of perfumes.
Celebrity-Style Perfumes attract people’s attention quite easily. Celebrity Style Perfumes give people A Scent of Confidence who doesn’t wear it otherwise. The stars find this to be the most convenient means to remain in people’s mind even after they cease to be a celebrity. Celebrity endorsements give it a vital lift to the Fragrance Industry. Celebrities are famous in the nook and corner of the world. Moreover they are loved so much by people that people are ready to get a product launched or used by the celebrities, by any means. With so much competition in the market place the price for these products have been driven down, making Celebrity Style Perfumes affordable to anyone who desires to Wear What The Celebrities Wear.
Every year, Celebrity Style Perfume designers release new creations & compete for the attention of the public & the stars that intrigue the world. Some are passing favorites, while some classics still rule. Chanel No. 5 is one of the most famous perfume in history and sells about one bottle every 30 seconds. Coco Chanel believed that women should were perfume wherever they wanted to be kissed. Zents, one of the newest fragrances on the scene & which uses only natural essences, was picked by Charlize Theron, Angelina Jolie & Sharon Stone -to name a few- in preparation for Oscar night!
Many of us have “brand loyalty” to our favorite celebrities, such as Kimora Lee Simmons – Baby Phat Goddess, Celine Dion’s gift set – Celine Dion, Michael Jordan by Michael Jordan Gift Set and Fantasy Britney Spears by Britney Spears, which certainly enhances our “brand loyalty” to a new-celebrity-perfume.
Celebrity-Style Perfumes are often top sellers, whether it’s Elizabeth Taylor’s White Diamonds or JLo’s Glow. Vintage celebrity perfumes include Michael Jackson, Cher, Elvis, and Marilyn Monroe. These vintage celebrity perfumes can also be purchased online.
Make sure you’re not just buying a celebrity name. Most of these celebrity perfumes are top quality, but make sure that this perfume is right for you, not just right for Jennifer Lopez. If Chanel or another perfume is your best perfume, then keep with that brand.
When shopping for Celebrity Style Perfumes, read the descriptions, know what you are getting. New-Celebrity-Perfumes are created with the finest ingredients, so think of your favorite scent: peach or gardenia, lavender or vanilla? Jasmine amber or musk? In addition, with perfumes, it’s not just the scent of the perfume, but also the scent of confidence that you feel wearing it. The chemistry of different people affects the perfumes scent, which makes all perfumes slightly different, and personalizes or customizes them for each perfume user.
The buzz is on Celebrity Style Perfumes again this year as it was last year. Explore a Celebrity Perfume Today, they also make excellent gifts.
Celebrity Style Perfume: Wear with Extreme Confidence :
www. newcelebrityperfume. com
Our American culture is one that has become obsessed with all things celebrity. We often know more about the love lives and personal struggles of the top Hollywood movie stars, sports figures and athletes, and singers in our country than we do about members of our own families. Moreover, all of this information can be gathered just from standing in line at the grocery store. We have television programs—even entire networks—that are dedicated to tracking the day-to-day lives of celebrities and public figures. For some reason, the interest from readers and viewers seems to be heightened when the celebrity or public figure is going through a rough period in his or her life. Just think about the fascination with Britney Spears’ infamous meltdown during which she adopted a carefree hairstyle, did some damage with an umbrella, and lost custody of her children. Those images were plastered everywhere. Patrick Swayze is currently battling with courage against an aggressive form of pancreatic cancer, but the tabloids cannot wait to publish photos of him looking like his death is imminent. What is it about us that create such a fascination with watching others fall?
One area of celebrity life in which the public interest is particularly peaked is the difficult decision that two people make to file for a divorce. Every couple that decides to split faces difficult emotional and legal struggles. Add to this a media spotlight that scrutinizes every detail of the divorce proceedings and a public that determines the probable cause for the animosity and the guilty parties and you have what can quickly become an unbearable situation for the participants. Whether appropriate or not, there are countless high-profile celebrity divorces that have captivated our attention. Elizabeth Taylor was one of the frontrunners in achieving the media spotlight on her many divorces. More recently, we have gone through the sagas of Brad Pitt and Jennifer Aniston, Britney Spears and Kevin Federline, Paul McCartney and Heather Mills, and countless others. Just rectnly, Mel Gibson and his wife of twenty-eight years have announced that they will be getting a divorce. Web sites and talk shows are already buzzing about how this legal settlement will be the most expensive in celebrity divorce settlement history. There always seems to be a new celebrity relationship ending in a volatile fashion to satisfy our appetites for gossip.
What often gets lost in these stories is the fact that two very real people, with emotions and feelings, are caught up in the circumstances. There also may be innocent children involved who did not ask to be celebrities and now face the possibility of seeing their parents’ personal arguments splashed across the evening news. Child custody and divorce attorneys who work with celebrities must be aware of the heightened need for privacy concerning all documentation that is printed and every conversation that takes place within office walls. That is why it is so important to hire the right law firm.
The law firms that are representing each party in a celebrity divorce must be certain that confidentiality agreements are signed by all employees involved in the case, that shredders are handy and used often, and that computer files are secure from hackers and simply those in the office who have no business seeing sensitive material. We all know how much money certain publications are willing to pay for a single piece of paper that may reveal an unsavory detail about a public figure or Hollywood celebrity. And, once a celebrity divorce client leaves a divorce attorney’s office and heads into the courtroom, there are additional issues of privacy that must be addressed. A lawyer who is working as the best possible advocate for his client will petition the family law court to close the proceedings to the public or seal the paperwork associated with a celebrity case. If a complete sealing of the records is not permitted, efforts should be made at least to keep private the specific documents that could be damaging to a client’s reputation. Whether fair or not, the public will take very painful episodes that occurred between two people and use this information against a celebrity even if his ability to excel in his chosen field has no connection to the allegations. Even worse, the court of public opinion often will not wait to discover if the assertions made in filed court documents are true before rendering their own verdict.
With this greater need for privacy concerning celebrity divorces in mind, there is an additional component to consider beyond the standard confidentiality that exists between every attorney and client. The reality is that a celebrity’s public image or celebrity status is often crucial to his or her continued success on the ball field, stage, or in front of the camera. Beyond simply reaching the best divorce settlement or result possible for the client, an attorney who is representing a celebrity during a divorce must handle the client’s image and how information concerning the legal proceedings is being distributed to the media. The divorce lawyer representing the celebrity must suddenly adopt the additional role of public relations expert in maneuvering through this delicate environment.
An estranged spouse with a grudge or a former employee who was privy to family secrets can be very dangerous to a celebrity who has carefully created a perception for the world to see. On the other hand, personal assistants, agents, and managers who are happy with their celebrity employers and want to ensure that they continue to have success in their chosen fields are some of the best resources when building evidence in a divorce case. Who better to vouch for a celebrity client’s schedule and personal priorities than someone who helps to plan his every move? Divorce lawyers must know how to work with these important witnesses to establish a sense of trust and confidence and then assist these representatives in molding a positive image of the client to news and other media outlets. When working with a celebrity client, the divorce attorney role necessarily extends well beyond the courtroom or office setting.
Law firms representing celebrity clients should have extensive experience handling the sensitive issues that are specific to celebrity divorces and child custody cases. Such divorce lawyers must take extraordinary measures to maintain their clients’ privacy and work with them to craft that all-important good standing in the public eye. Law firms representing celebrity clients should share the primary commitment to protecting their high-profile clients. They should work as a legal team to ensure the uninterrupted protection that celebrities require. This holds true from the moment a celebrity is assisted with a discreet entrance into our offices, through the negotiations that take place between all involved parties, and even after a settlement has been reached and signed. When you combine this extra step with the dedication and aggressive representation that our provide to every client, regardless of whether or not his face is recognizable to the public, those who are experiencing the painful steps of the divorce process can have confidence that their case will be given thorough attention.
Celebrities and others with large marital estates (most are multi-million dollar estates) who have a great deal at stake, both professionally and financially, should make certain that the attorneys they are hiring to guide them through a difficult divorce are prepared to take those extra steps that are needed in these unique circumstances.
To learn more about the scope of our legal services in celebrity and child custody divorce cases, contact one of our knowledgeable experienced divorce attorneys at Bertolino LLP. Our law firm maintains offices in Austin, Houston and San Antonio. http://www. belolaw. com
In recent times, celebrity magazines have jumped to the forefront of the reader’s circle when it comes to magazines. In fact, celebrity magazines have become more popular than news magazines or public interest magazines. Celebrities have always been popular, and people have always liked to subscribe to them. However, there has been a trend recently that puts celebrity magazine readership at an all time high. There are several reasons for this.
First of all, there are simply more celebrity magazines, celebrity gossip centered television shows, websites, and blogs, as well as more celebrity news sources in general. The fact that there are several different magazines that come out every week including celebrity news stories is not only an outcome of the rise in popularity, but part of the cause. When there are so many different news magazines that come out containing different pieces of celebrity news, one sometimes feels as if they need to buy all of them in order to get all of the celebrity news that they were looking for. This is in part what leads to higher readership for celebrity magazines – simply the fact that there are more of them out there that need to be read.
Another reason that celebrity magazines are more popular is that there are more outlets for celebrity news. With half hour news programs that come out each evening during the week containing more tidbits of celebrity news, it is easy to see why the public views news as “info-tainment” and lacking in the credibility it had in the past. In fact, because the major networks have celebrity news gossip on each evening, there is an increase in pressure to churn out weekly news magazines revolving around celebrity gossip, because there is a demand for that kind of material and the magazines can rapidly attract the readership they need.
There are several reasons for increased readership of celebrity gossip news magazines that revolve around the actual celebrities themselves. In recent years, the national news media has made major announcements and brought lots of attention to the stars. For instance, if a celebrity rises from nothing to fame, more people begin to believe that this could also happen to them as well. More people are obsessed with attaining a celebrity lifestyle no matter what their income may be. When a person can relate with the stars in that type of way, they are going to be more apt to buy the celebrity magazines in order to read the gossip about the celebrities.
Yet another reason for the rise in popularity of the celebrity news magazines might be simpler than you think. The celebrities themselves are simply making more news now than they have in the past. More of the celebrities are getting into things other than what they are famous for in the first place. This is a two fold situation for celebrities. For one, there are many celebrities who are doing things because of their celebrity status. They have learned that their names can carry a lot of weight, and if they are to get behind campaigns or causes, people are going to listen to them. This is something that a lot of celebrities have been doing, and this positive use of their fame is something that readers also want to learn a lot about and want to read about on a regular basis – especially if the causes that the celebrities are championing are causes that they agree with as well.
The other reason that celebrities have been doing more lately is not so noble. In fact it is simply the other side of the coin. Many celebrities have been acting out for lots of reasons, and it is this action that is causing there to be more stories about them in the celebrity magazines. Some of these actions might be dangerous, extreme, or just plain stupid – but it is the most over the top and ridiculous stories that get the press worked up and that get readership of the celebrity magazines to be on the rise. Many of the celebrities have simply decided that any press is going to be good press, and will do whatever they can do in order to get the publicity that they need.
No matter what the reason, the different ways that celebrities have become more and more popular has led to a general increase in the amount of readership that each celebrity magazine has. This is not tapering off – it is simply leading to more and more popularity for the celebrities, as well as for the magazines themselves. The celebrities benefit from the publicity, and the celebrity magazines benefit from the extra subscriptions and overall sales that certain celebrities can generate.