Archive for the ‘Celebrities’ Category
Despite the pleas on some tearful celebrities, the answer is the people. The same individuals who made ordinary actors, singers, and politicians into celebrities in the first place actually hold the deed on celebrities. So long as celebrities stay in favor with the public, they continue to live a blessed existence of fame and fortune. But if a celebrity loses favor and begins to fade away, they simply cease to exist for much of the world. In some cases they might retain some of the fortune, but the fame is certainly gone.
An audience creates a celebrity. Many individuals have starred in movies or performed at concerts without gaining celebrity status. It is only when the world begins to sit up and take notice of an individual that true star status is obtained. This is how stars are born overnight. If people care about the comings and goings of an individual and the media picks up on this interest, news and tabloid coverage will increase. This creates a celebrity. If nobody cares about a singer’s shopping trips or political message, it is a safe bet that individual will not be stalked by paparazzi and won’t be gracing the covers of magazines. Simply, celebrities are selected.
Certain websites have constructed an algorithm to demonstrate the popularity of celebrities. This algorithm and the celebrity’s popularity equate to a market price, much like a stock price. Members of the site are able to buy and sell celebrities for their personal portfolios and if the celebrity increases in value – both popularity and price, the portfolio value increases. If a celebrity begins to lose value, he is undesirable and dumped.
There can be no clearer message about not only the value of celebrities, but also the ownership of celebrities. Just as celebrities in a portfolio can create a return for investors, those same investors take the time to research the celebrities in forums, news articles, and blogs. This research and drive for information increases the celebrity’s popularity and price. When a celebrity fails to generate news, or generates too much bad publicity, the public will simply lose interest, the celebrity loses value, and stardom begins to fade.
Celebrity obsession is certainly nothing new. If anything you would have figured we as a society would have become more accustomed to and quite bored with celebrities by now. As far back as you can go in history you will see that we have made celebrities almost royalty in the sense that not only does our society need to hear and see their every move and action of these celebrities but large corporations are aware of the fact that we trust the opinions and endorsement of these celebrities more then we trust our own. Turn on your television and you will be bombarded with celebrities selling you everything from fast food to weight loss pills. Can you believe the irony of all of this? We as a society support these celebrities to such and extent that they are now millionaires yet we now put them in a position to make even more money by us purchasing the products they promote.
Do we all really want to be celebrities? Well, the answer is yes and no. The fact of the matter is not many of us are talented enough to excel in sports or the entertainment world and a lot of us would not care to be bothered with the burdens that come with the lives of celebrities. However, each and every one of us, whether it is at work or in our homes, do contribute and would love to feel appreciated for what it is we do on a daily basis.
Who do you admire? Why does the world take notice of them and not us? Do they have a common way to become a winner in their field? If so then what is the secret formula?
Purpose
Winning celebrities all have a clear vision a guiding purpose a light at the end of their tunnel that keeps them going day after day on their path. These celebrities get what they want because they know exactly what they want. They can feel and sense it, they experience it in their minds and their hearts. They can see it in their minds eye and describe it as if it were there already there. Conversely most of us think that we will be laughed at, if we talk about what we want, we become afraid of looking foolish and stupid, instead we dare not to dream! Try to take a risk today and dream of your North Star, let it guide you on your path.
Core
Celebrity Winners have another big secret. They surround themselves with winners. They find people that want them to win. They know that if you surround yourself with a core of talent then that talent can be focused. Top Celebrities find and develop a team to help them, a human ship with the celebrity at the helm. Winning celebrities acknowledge that cannot do everything themselves so they find and complement their talents with a good team to help move them on. They find team members who are successful in their own fields. Such a team may consist of , accountants, lawyers, publicist, and managers, make up artists, writers, producers and fitness/life coaches.
Aims for Life
Just like a business has a business plan, winning celebrities have a clear plan that they follow. They know what to do and when to do it with uncanny timing. However, they do this because it is in their plan. They are implementing this plan day after day. It may not be as formulaic at a timeline or a map but their own life plans works just as well for them. It shows the steps they have to take on life’s journey to get them to their destination. Such a plan may be drawn up with the team supporting the celebrity. Each plan starts out small with baby steps. This ensures early success. As the celebrity becomes accustomed to their map and the steps, then more momentum is built up. This plan is nearly always written down. You often see these winners carrying a diary or a some sort or a flow chart that shows them were they are on their journey in life. I am not suggesting that you create a business plan for your life but rather create a written strategy that keeps you on your path and prevents you taking detours. With such a plan in place it is a case of following the plan and taking one planed step at a time.
Priorities and Goals
With a plan in place winning celebrities often organize themselves with hierarchical things to do. They are the type of people that get organized and have a sense of what has to be done first. They have a knack of knowing what is important and what is fluff. If a higher priority is being ignored they can drop everything a allocate their resources to priority one. Priority two, three and four are put to one side for later attention. If they find they are distracted with meaningless unimportant work they will stop what they are doing and get back to their top priority and get back to the plan and work on that priority and nothing else. Sometimes an even higher priority takes over e. g. your child gets sick at school, or you are suddenly involved in some sort of emergency on the highway. These things happen and winning celebrities deal with them quickly and efficiently. They then get back to their highest priority on their plan.
Reality
Winning Celebrities do not have room in their lives for denial, fitful fancies or fiction. They often deal with life like a child, in the moment, dealing with life as it comes day to day. Rather than setting themselves up for a fall by deluding themselves with impossible dreams they rely on what is do-able, and ignore what in not. When criticized as we all are they do not become defensible rather they absorb the input and feedback and treat it not as an attack on them but as away to improve. At the same time they are able to distinguish what feedback is useful and what is trash. Winning Celebrities know what they can do and what they cannot do because they remain truthful to themselves. No kidding and accepting impossible challenges. They just do their thing to the best of their ability. Their attitude is if I know the problems, then I can plan to deal with them.
Flexibility
Celebrities who consistently win sometimes take what I call missteps. Not mistakes but missteps. Just like a marathon runner who takes a wrong turn, winning celebrities acknowledge the error and self correct to get back on track. They do not waste time saying that they are a failure and get all upset about the misstep. Instead they get on with fixing the mistake, or misstep. These winning celebrities like the marathon runner who takes a misstep and goes the wrong way, they just let it go and carry on, getting back on track in the right direction. One step at a time. If they their path is blocked then like a marathathon runner who has come up against a hole in the ground, then they find a new path around the problem and carry on.
Zeal
Winning celebrities who play to win always have a deep passion about what they are doing. Once focused they become excited about what they are doing. They get energized and eager to get on with taking the steps of their chosen path. To them it is the pursuit of the chosen goal that excites them. It does not become a job or another day at work it becomes their very existence. They are having fun. They can’t wait to get to work the next day for this is who they are, this is what they are, and this is them. They love what they do and do what they love. They have a purpose, a passion a dream that they are living one step at a time day by day.
Chance
Celebrities are consistent winners who are willing to take risks. Do not misunderstand, this does not mean that they are foolhardy and reckless. This means that they take calculated risks. They go out of their comfort zone in order to succeed at new challenges. They take the plunge into the unknown. They leave behind the safe world of mundane existence and venture forth as pioneers in their field. They are they explores of life trying out new things. They find new ways to do what has been done before. They realize that people become legacy bound. “It’s they way we have always operated our business” someone might say. A winning celebrity will answer. Can we do this any other way? Can we do the opposite? Can we change? They go against the crowd mentality, for that is where no one has been before. Warren Buffet made his fortune by daring to invest his money when others were fleeing the markets, he bought when prices were low. He knew prices would come back someday and he was rewarded for the risk he took. Likewise J. K. Rowling dared to write seven books about a child wizard, not one book like others would have done but seven books. The result was that Book publishers fought over this unknown authoress who scribbled in a cafe. Who could have thought that a totally unknown stranger could write a play script for a violent film and then make and star in it himself. Sylvester Stalone did just that when he wrote the script for Rocky. All of these celebrities have dared to take risks others would shy away from, they stepped out of the comfort zone and became winners as a result.
Achievement
Winning Celebrities always take action. Because these people are not afraid of risk and because they have a do-able plan they are certain of their path. How many of us procrastinate and talk of what could be done. Winning celebrities get on because they do not procrastinate, they are just working their plan and prioritizing. Just like the Nike slogan, they “Just do it”. The action that they take is not one off. Instead it is consistent and relentless, day in day out. They remain focused even if their initial actions fail to get results. This is because they know that in society rewards are not given up lightly. The winning celebrities mantra is if one action does the job great, but if it takes ten actions then fair enough. How many of us believe in the once in a lifetime action to fix all our woes. The Beatles did not write hit song after hit song as many people believe, instead between the band members, John Lennon, Paul McCartney, Ringo Star and George Harrison they wrote and recorded almost 365 songs. Not 20-30 top ten hits as most people believe. The Beatles new they would be successful if they just kept on schedule.
In fact Paul McCartney kept a daily journal; in which he would write down what he was going to do that day. This was on top of all the other stuff like concerts and sound recordings. The work ethic was relentless, the rest is history.
Self Ruling
Winning celebrities know that the most important resource they have is themselves. Winning celebrities actively manage their physical, emotional, and mental well-being as they know how important such things are. They keep their life in balance, not becoming workaholics. They keep themselves from burnout as much as they can. The ones who do not are the ones who fall by the wayside and become another has been. Although I’ve said they all have an important passion that drives them on they also know how to keep this life passion in check. Winning celebrities will not languish in a job that is dead end, or stay in a sick and draining relationship. They take care of number one first, because it is they who are the one who gets the results they desire. They only get such results if they are complete in health both mentally and physically, not high on drugs or alcohol because they worked themselves into the ground. How many sixty year olds can run around a stage like Mick Jagger if they are not fit?
Conclusions
All of these qualities sound too much to some then tough. If you are one of those people who just gives up then I’m sorry you just will not amount to much in life. You are driftwood a loss going with the flow. If this sounds uncomfortable then that is great because you have just taken the first step and acknowledged your anger and realized you can be better. The great thing is that we all can have these winning strategies if we take the time to understand hoe to apply them to our own life. We to can become winners within our own field of expertise. Celebrities are just like you and me they do not have a monopoly on life skills nor do you. The very same skills can be found all around us. Try looking at school teachers, doctors, community workers and the countless others that do their thing. Following their chosen paths. One day they to will be great! Maybe you already do some of the things outlined above, then great.
Celebrity scandals discovered through the latest gossip on celebrities and backed up with pictures of the celebs on front page tabloids, produce jaw dropping OMG I can’t believe that happened reactions in supermarket lanes across the world. If you knew the life of the people standing behind you in that supermarket lane – you just might start following them instead of the celebrity scandal filled tabloids.
The latest gossip on celebrity scandals with the sometimes manipulated pictures of celebs are just mirrors of society. Celebrity scandals are created with the latest gossip and mixed with pictures of the celebs and topped with scandalous topics that fill the courts, bedrooms and hospital rehab centers around the world. Teen pregnancies hardly make the news. Real people have sex, do drugs, party, fight with their best friend, have an affair, fight for custody, divorce, get arrested in a bar fight, and enter rehab. Celebrity scandals exist in your neighborhood – but without the celebrities.
We look at Hollywood celebrities and pictures of celebs involved in the latest celebrity scandal, we hear the latest gossip surrounding the celebrities lives, and wonder why are these beautiful rich people succumbing to the problems of the real world. Maybe they’re people too. Real rich people. Rich people who should be role models – and who should have a clue that the world is watching them. But celebrities also suffer from being needy for attention, low self-esteem, obsessiveness, compulsiveness – and the effects of their environment. Just as a child raised around drugs is more likely to do drugs – a celebrity raised in Hollywood is more likely to “do as Hollywood does” – and that’s party. There’s no doubt that partying leads to loose inhibitions, addictions and celebrity scandals. And celebrity parties are great for finding the latest gossip and snapping some unsuspecting shots of pictures of celebs participating in questionable actions.
Celebrity scandals promote the celebrities. Celebrities don’t choose their problems – but they can turn their problems into a healthy and beneficial promotional tool. A drug scandal can turn around into an anti-drug campaign. An anorexic celebrity will sell more books on “how to heal thyself” than the teenage girl down the street. And that celebrity book might just save that anorexic teenager. The celebrity jailbird picking up trash because of a judge’s order can now become an environmental evangelist.
Not all celebrity scandals can be turned into a healthy promotional tool – but pictures of celebs plastered over celebrity websites, tabloids and entertainment channels keeps the celebrity in full view of the public’s eye – so the celebrity can’t be forgotten. Can anyone truly forget Brittney Spears while she’s in the news – even if they really want to?
Celebrity scandals powered by the latest gossip and unforgettable pictures of celebs are just pictures of reality television videotaping the inside lives of everyone in the local supermarket express lane. But celebrity scandals are safe. (And more fun. ) We can talk bad about celebrities and nobody’s feelings will be hurt. We can pity the celebrities because we know how they feel. We can love them or hate them, but chances are we’ll never meet them. A celebrity scandal without our involvement and only our opinion makes celebrity scandals easy on the soul.
The field of the consumer behavior is the study of the individuals, groups/organization and the processes. Although, numerous factors affect the buying decision process but the use of right Celebrity has the great influence on the consumers.
Marketers pay millions to celebrities hoping that they will bring magic to their brands they endorse and make them more appealing and successful. The effectiveness of using a celebrity to endorse a firm’s product can generally be improved by matching the image of the celebrity with the personality of the product and the actual or desired concept of the target market. There is a high correlation between the appearance, knowledge, liking, credibility, and advertising believability and purchase intentions.
The theory behind the use of celebrity is that featuring stars in advertising has special cultural significance, born from the unique way they have constructed an image through various forms of media. In associating the celebrities with the product, these special meanings are passed on the products or brands. In a competitive market, a famous face can give a brand an added appeal and helps it to stand out. Celebrities have particular configurations of meanings that cannot found elsewhere.
Sports celebrities are often popular, picks to endorsers of everything from apparel to vehicles. For example Nike used basketball star Michael Jordan as spoke person since 1985 and the Air Jordan line was still selling. In December of 2000, Venus Williams signed the most lucrative endorsement deal ever for a female athlete when she agreed to a three-year deal with the Reebok international reportedly worth $40 million.
Another popular industry from which to draw celebrity endorsers is the music industry. One of the famous singer Britney Spears was singing her way through Pepsi commercials in 2005. Adnan Sami performed the same process in Asian market for the Pepsi Ad. Along the same lines, companies often use actors, actresses and supermodels to endorse their products.
However, in addition to the exorbitant costs, there are risks and danger associated with the use of celebrities in advertising. The best laid plan can still backfire. Pepsi signed up Madonna for several million dollars in order to feature her in Pepsi campaign. Then controversy over the religious imagery in Madonna’s “Prayer” video led to the threat of a consumer boycott and Pepsi lost $10 million. Cybill shepherd’s Ad for the beef industry flopped when she publicly admitted she rarely ate red meat. These examples are only a few of the problems with celebrity endorsement. Unfortunately, there are hidden dangers when using celebrities. A Celebrity’s consumer appeal may fade if the celebrity disappears from the media spot light before the end of his or her contract.
If so many dangers abound, why use celebrities? Many advertisers feel that celebrities make an advertisement more effective. The use of celebrity has demonstrated to lead to higher recall of an advertisement. For example in early 2001, Revlon ceased using celebrity models and hired relative unknowns for their Ad campaigns, thinking women wanted models to whom they could relate more easily. In November 2001, they reversed this decision and started hiring celebrities such as Julianne Moore and Halle Berry, after losing 10. 6 percent of the cosmetics market share over the previous year.
The above examples reflect the importance of the celebrities in the product association and their effects. Marketers must be comprehended before the selection of the celebrities. For example, a make-up company may target both young and old women, and the aspirational celebrity chosen for younger women may be non-aspirational for the older women.
Consumers who have used brand associations to construct their self-identities may be more brands loyal and less likely to switch to competitors’ brands in response to price cuts, special displays, bundling tactics and coupons.
To assess the effectiveness of a celebrity endorsement, all three elements must be taken into consideration celebrity image, brand image and consumer aspirations.
The celebrities can be used to reduce the conflict between the nations or a country. Adnan Sami live in India and Annie in Pakistan; both were appeared together in the Pepsi commercial. Pepsi introduced this Ad in both of the markets of Pakistan and India. Such type of Ads shows the good relation between the countries or nations.
Right use of Celebrity plays a vital role for the success of the brand along its advertising over the target market. Selection of Celebrity requires a detailed study to predict its affects on the target market. Companies must have to conduct the complete research process before the selection of the Celebrity for their desired association with the product, especially in Fast Moving Consumer Goods (FMCG) celebrities’ selection which becomes more critical.
[Article by Abdullah Nazir and Zafar-uz-Zaman]
Red carpet, book signings, glam parties & movie premieres have magic in the air, but also Celebrity-Style Perfumes! Perfume choices reflect qualities of the celebrity clients who want them!
The battle is not only on the red carpets of the Kodak Theatre any more. More and more celebrities are vying with each other to reign the fragrance market. Celebrity Style Perfumes have a high level of credibility. Skin irritation can be a problem with low quality perfumes. New-Celebrity-Perfumes are clinically tested and therefore, safe for the skin.
Celebrity Style Perfumes are high on demand these days. That is why celebrities are in a mad frenzy to capture the fragrance market. Heartthrobs like, Beyonce, Britney Spears, Usher and Jennifer Lopez all trod the same path and celebrities around the world just follow them. Billionaire Donald Trump is about to launch his range of perfumes very soon. The collection will be named after his own name that is “Donald Trump: The Fragrance”. Reality-show star Paris Hilton’s namesake Can Can has made a lasting statement in the fragrance market. The teenaged tennis sensation Maria Sharapova has also launched her range of perfumes.
Celebrity-Style Perfumes attract people’s attention quite easily. Celebrity Style Perfumes give people A Scent of Confidence who doesn’t wear it otherwise. The stars find this to be the most convenient means to remain in people’s mind even after they cease to be a celebrity. Celebrity endorsements give it a vital lift to the Fragrance Industry. Celebrities are famous in the nook and corner of the world. Moreover they are loved so much by people that people are ready to get a product launched or used by the celebrities, by any means. With so much competition in the market place the price for these products have been driven down, making Celebrity Style Perfumes affordable to anyone who desires to Wear What The Celebrities Wear.
Every year, Celebrity Style Perfume designers release new creations & compete for the attention of the public & the stars that intrigue the world. Some are passing favorites, while some classics still rule. Chanel No. 5 is one of the most famous perfume in history and sells about one bottle every 30 seconds. Coco Chanel believed that women should were perfume wherever they wanted to be kissed. Zents, one of the newest fragrances on the scene & which uses only natural essences, was picked by Charlize Theron, Angelina Jolie & Sharon Stone -to name a few- in preparation for Oscar night!
Many of us have “brand loyalty” to our favorite celebrities, such as Kimora Lee Simmons – Baby Phat Goddess, Celine Dion’s gift set – Celine Dion, Michael Jordan by Michael Jordan Gift Set and Fantasy Britney Spears by Britney Spears, which certainly enhances our “brand loyalty” to a new-celebrity-perfume.
Celebrity-Style Perfumes are often top sellers, whether it’s Elizabeth Taylor’s White Diamonds or JLo’s Glow. Vintage celebrity perfumes include Michael Jackson, Cher, Elvis, and Marilyn Monroe. These vintage celebrity perfumes can also be purchased online.
Make sure you’re not just buying a celebrity name. Most of these celebrity perfumes are top quality, but make sure that this perfume is right for you, not just right for Jennifer Lopez. If Chanel or another perfume is your best perfume, then keep with that brand.
When shopping for Celebrity Style Perfumes, read the descriptions, know what you are getting. New-Celebrity-Perfumes are created with the finest ingredients, so think of your favorite scent: peach or gardenia, lavender or vanilla? Jasmine amber or musk? In addition, with perfumes, it’s not just the scent of the perfume, but also the scent of confidence that you feel wearing it. The chemistry of different people affects the perfumes scent, which makes all perfumes slightly different, and personalizes or customizes them for each perfume user.
The buzz is on Celebrity Style Perfumes again this year as it was last year. Explore a Celebrity Perfume Today, they also make excellent gifts.
Celebrity Style Perfume: Wear with Extreme Confidence :
www. newcelebrityperfume. com